for the sustainable, natural, and adventurous

Mini brand for arborist located in West Georgia.

Top Notch Cuts Tree Service
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Holistic Brand Design & Packaging for Western North Carolina organic farm.

Encompass Farm
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Graphic design for quirky, slow paced farm and gathering place in Carrollton, GA

Mini Brand for a farm and gathering space in West Georgia.

Mellowstone Farm
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Aquamation
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Holistic Brand for a funeral home in Tallapoosa, Georgia.

Branded stationary for adventurous photographer in Hendersonville, NC

Balsam Photography
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Brand Refresh for Western North Carolina photographer.

Website for blues jam musician Atlanta Georgia

Tyler Neal
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Holistic Brand & Web Design + Merch for Atlanta based musician.

New South Farm
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Mini Brand for a fresh cut flower farm in Carrollton, Georgia.

Blue Lotus
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Mini Brand & Web Design for a jewelry maker in Asheville, NC.

website mockup with earthy watercolor paintings and elegant fonts

Madi Tucker
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Holistic Brand Design for Atlanta based virtual assistant.

Abstract geode-inspired mural for Soul Space, an open studio in Asheville, NC

Product development, creative direction, and package design for Element Tree Essentials' Botanical Collection (photo by Nate Burrows).

Volunteer work for Carolina Climbers' Coalition

Brand & Web Design for Swannanoa Grassroots Alliance (volunteer work for Hurricane Helene relief).

Illustrated cicada stickers for musician, Alex Willis.

Commissioned tarot cards paintings for Element Tree Essentials new Savannah location. ETE is based in Asheville so I chose to represent both areas through these paintings.

Logo design for a vintage clothing shop

Package Design for Element Tree Essentials' Pink Moon candle (photo by Madison Frazier).

Product development, creative direction, and package design for Element Tree Essentials' Savannah collection.

Wholesale catalog for The Charmer Bee Co.

Brand Design for Labbe's Trading Co

T-shirt design for Common Climber's kickstarter campaign (volunteer work).

Mural for City Med Spa in Carrollton, Georgia

Assisting with curating a retail space within Element Tree Essentials' Asheville store (photo by Madison Frazier).

T-shirt design for Carolina Climbers' Coalition (volunteer work).

Watercolor album cover concept and design for Bekah Marie's album, Chrysalis.

Yoga mat design & pattern for Of the Mountain.

Logo for a neighborhood group related to Swannanoa Community Council. Based on original advertisement for the historic Grovemont neighborhood. (volunteer work)

Commissioned ceiling mural & porch makeover, inspired by agates.

Brand & Web Design for Labbe's Trading Co.

Brand design for Fort Collins, Colorado jam band

"Sierra helped me with a rebrand when I was trying to broaden the scope of my company. Overall I would say it was a 10 out of 10 experience. She asked all the right questions and was able to help get my idea out of my head and communicate clearly that we were on the same page. It was everything I could have asked for and then some when she brought new fresh ideas to the table along with marketing material that really improved the product experience for my clients. Any rebrand or new endeavor in the future I would most certainly be working with Sierra from the jump!"

Alex Labbe, Owner of Labbe’s Trading Co. | Brand Design & Support
"Every step of the process, from onboarding to final details, has been top notch. Sierra consistently created solutions to problems without even needing to be asked - she expertly identified opportunities to level up my brand's entire image and individual products. With her help, my business feels grown up and ready to take on anything!"

Vannah Roddy, Owner of Encompass Farm | Brand Design & Support
"Sierra has taken my business to the next level. She is a very talented artist and is a joy to work with.. She has designed many of our product labels, worked with our social media manager, designed photo shoots, the list goes on and on. Her eye for design and her professionalism are top notch."

Kasey Jackson, Owner of Element Tree Essentials | Brand Development, Creative Direction, Graphic Design, Packaging
"I highly recommend her and her service for all of your branding needs! Sierra Dawn Design was just absolutely amazing to work with! She really takes the time to truly know you AND your brand! A magnificent help putting together a comprehensive book to reference for the future! I am so happy about all of the work she has done and I’ll definitely keep going back to her for more help and questions and such!"

Liz Thomas: Athlete, Coach, Performer | Brand Design
“Right from the start, Sierra provided a transparent overview of the entire process. Her organizational skills and insightful responses to my questions were a reflection of not only her deep knowledge of successful branding, but also the efficiency of her systems. When I saw the first draft of my branding, I was completely blown away… Sierra blew it out of the water. She created the branding of my dreams. Overall, I cannot recommend Sierra enough. Not only is she extremely creative and highly skilled, she is also really fun and easy to work with. You would be crazy not to hire her.”

Madi Tucker: Virtual Assistant | Brand Design

ASHEVILLE, NC & BEYOND

Hi, I’m Sierra! I help small businesses gain confidence in their brand + connect more authentically with their target audience.

Let’s get started!

It’s time to stand out.

Brand Design

Everything you need to make sure your business looks professional, connects to your target audience, and stands out from the crowd.

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Web Design

Time to take your business online? I can help design your Squarespace or Shopify site.

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Graphic Design & Illustration

Whether it’s packaging and labels, long form catalogs, or brand collateral, I’ve got you covered.

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for the sustainable, natural, and adventurous

"Sierra has taken my business to the next level. She is a very talented artist and is a joy to work with.. She has designed many of our product labels, worked with our social media manager, designed photo shoots, the list goes on and on. Her eye for design and her professionalism are top notch."

Hi, I’m Sierra! I help small businesses gain confidence in their brand + connect more authentically with their target audience.

Brand Design

Web Design

Graphic Design & Illustration