The goal of this brand design was to create an overarching brand family that could house Mellowstone’s products, events, workshops, etc. The Charmer Bee Co. resides within Mellowstone Farm so it was important that they work well together and shared some elements: colors, fonts, and overall vibe. The target audience is young(ish) adults who feel disconnected from nature and long to spend some time outside to regulate their nervous system, learn new skills, meet new people + deepen their existing relationships through sharing meaningful experiences together.