3 signs that your business might need a better brand

Number 1.

You struggle to maintain a consistent look and feel. It seems like every time you have put something together you’re starting from scratch. You spend precious time searching for appropriate artwork, fonts, colors, and missing files just to make a simple document or social media post.

Number 2.

You feel that others are not taking your business as seriously as you would like. You know your product or service is great, but it’s still not drawing the attention that it needs in order to translate to sales. You’re often overlooked at markets and events.

Number 3.

Your customer experience is lacking. You worry that your customer/client will not remember you after their purchase. There’s no lasting memory to hold onto, no special packaging insert to hang on the fridge, no personal touch so they know how much you care– and most importantly, nothing to distinguish you from your competitors.


Solution 1: DIY

Use Canva or Adobe Express to set up a “brand kit.” Choose:

• 2-3 colors

• 1 font for headers

• 1 font for body text (paragraphs)

• 1-2 background textures

Use these consistently and do not stray from this foundation. It may seem boring but this is how you build recognition from your followers, community, customers, and clients.

Solution 2: Hire a Professional

My branding packages are meticulously crafted to ensure your business stands out from the crowd. It’s more than just a logo or fancy graphics– it’s a foundation for your brand's identity, personality, and presence. From defining your core values to creating compelling visual elements, the packages are designed to empower your business with a cohesive and strong identity that speaks directly to your target market. Learn more here.