Madi Tucker serves as a virtual assistant and social media manager, assisting small business owners by handling their day-to-day tasks. This support allows her clients to reclaim valuable time and energy in order to concentrate on their essential responsibilities within their business and life.

The goals outlined at the beginning of this project were:

  • Complete branding in order to elevate the visual presence of the brand and maintain a consistent look and feel across all platforms. Leverage the brand through social media marketing to create a community and find more clients.

  • To attract clients that align with Madi’s overall vales and vision. In order to eventually acquire more social media management contracts, as well as virtual assisting retainers and generate more income.

Core values of this brand are creativity, collaboration, professionalism, warmth, organization, and value.


Madi Tucker

“Right from the start, Sierra provided a transparent overview of the entire process. Her organizational skills and insightful responses to my questions were a reflection of not only her deep knowledge of successful branding, but also the efficiency of her systems. When I saw the first draft of my branding, I was completely blown away… Sierra blew it out of the water. She created the branding of my dreams. Overall, I cannot recommend Sierra enough. Not only is she extremely creative and highly skilled, she is also really fun and easy to work with. You would be crazy not to hire her.”