Brand Design & Direction for the sustainable, natural, and adventurous

Crafting strategic nature-inspired brands for small businesses, farms, and creatives across Appalachia.

Offering Branding, Creative Direction, Websites, Graphic Design, and Illustration

For over five years, I have been helping small businesses and nonprofits across Appalachia strategically connect with the correct audience and gain confidence in their brand. Whether you’re just starting out or you have already been in business for years, working with me will provide clarity, purpose, and the support of a creative professional.

Wait, what’s a brand?

Short answer– A brand is how people recognize and remember your business.

It includes your business’s values, purpose, voice, and personality as well as the visual identity: custom logos, fonts, colors, illustrations, and other creative assets. All of these details work together to set your business apart in the marketplace and leave a lasting impact in the mind of the consumer.

When done well, it increases the likelihood of attracting the right audience to your product or service.

  • Brand & Web Design for West Georgia Arborist

  • Product Catalog for West Georgia Beekeeper

  • Brand Design & Labels for Organic Farm in WNC

  • Brand Design for Aquamation Facility in West Georgia

  • Brand, Web, and Merchandise Design for Atlanta Musician

  • Illustration & Packaging for Asheville, NC Candle Maker

  • Brand Design for Virtual Assistant in Atlanta, GA

  • Brand & Web Design for Hurricane Helene Nonprofit in Swannanoa, NC

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Tried and True Design Approach

Equal parts industry standards, creativity, and thoughtful curation– proven to help your brand maximize impact, improve recognition, and grow with confidence.

  • Each project begins by diving deep into your business’s past, present, and future. Together, we will determine who your audience is, what your business values are, and why your audience would choose you over your competitors. We will also go over design styles you’re drawn to, symbols that need to be incorporated (or avoided), and how you want your customers/clients to feel after interacting with your brand.

  • Using the information from the discovery phase, I’ll continue researching and crafting a brand strategy for your business. This plan will lay the foundation for your visual identity by better defining your purpose, values, target audience (and how to connect with them), buyer journey, competitor analysis, and how to stand out in your industry. Two different creative directions will be presented for you to choose from before we move into the Brand Identity.

  • Once the strategy has been approved and a direction has been agreed upon, I will create a (proposed) comprehensive brand identity. This presentation will include: primary logo, secondary logo, submark + logo mark, font kit, and color palette. I present one concept, fully built out with mockups so you can envision how the brand would be applied across different platforms and function in the real world.

  • With each presentation there will be prompts for feedback as well as follow up calls. If needed, there are two rounds of revisions included in every package to make sure we get it right!

  • Once everything has been approved and finalized, I will package all of the files in every format, color, and variation you will need. The files will be transferred into your ownership to use as you wish. You will also receive a comprehensive brand guide detailing best use practices, examples, and mockups for you and your team to use when applying your brand.

  • Once the brand is completed, we can work together on additional projects like web design, packaging and labels, social media templates, etc. Some clients enjoy implementing their brand on their own and some prefer outsourcing design tasks to me. I’m here to support whatever works best for you and your business!

  • "Every step of the process, from onboarding to final details, has been top notch. Sierra consistently created solutions to problems without even needing to be asked - she expertly identified opportunities to level up my brand's entire image and individual products. With her help, my business feels grown up and ready to take on anything!"

    Vannah Roddy, Owner of Encompass Farm | Brand Design & Support

  • "Sierra helped me with a rebrand when I was trying to broaden the scope of my company. Overall I would say it was a 10 out of 10 experience. She asked all the right questions and was able to help get my idea out of my head and communicate clearly that we were on the same page. It was everything I could have asked for and then some when she brought new fresh ideas to the table along with marketing material that really improved the product experience for my clients. Any rebrand or new endeavor in the future I would most certainly be working with Sierra from the jump!"

    Alex Labbe, Owner of Labbe’s Trading Co. | Brand Design & Support

  • "Sierra has taken my business to the next level. She is a very talented artist and is a joy to work with.. She has designed many of our product labels, worked with our social media manager, designed photo shoots, the list goes on and on. Her eye for design and her professionalism are top notch."

    Kasey Jackson, Owner of Element Tree Essentials | Brand Development, Creative Direction, Graphic Design, Packaging

  • "I highly recommend her and her service for all of your branding needs! Sierra Dawn Design was just absolutely amazing to work with! She really takes the time to truly know you AND your brand! A magnificent help putting together a comprehensive book to reference for the future! I am so happy about all of the work she has done and I’ll definitely keep going back to her for more help and questions and such!"

    Liz Thomas: Athlete, Coach, Performer | Brand Design

  • “Right from the start, Sierra provided a transparent overview of the entire process. Her organizational skills and insightful responses to my questions were a reflection of not only her deep knowledge of successful branding, but also the efficiency of her systems. When I saw the first draft of my branding, I was completely blown away… Sierra blew it out of the water. She created the branding of my dreams. Overall, I cannot recommend Sierra enough. Not only is she extremely creative and highly skilled, she is also really fun and easy to work with. You would be crazy not to hire her.”

    Madi Tucker: Virtual Assistant | Brand Design

Hi, I’m Sierra! I have 15+ years of experience as a creative professional, a Bachelor of Fine Arts, and Corporate Design Experience.

I believe that listening closely and finding thoughtful, professional solutions is just as important as being skilled at design. Before starting this business, I spent over a decade learning from creative professionals and business administrators. Early on I landed corporate contracts and worked under senior designers, whose mentorship was invaluable, but I quickly realized the corporate world wasn’t a good fit for me. Design is a powerful tool and I want to use my power for good. Now I focus on helping small businesses and nonprofits thrive by highlighting good people, products, and services. I work with inspiring clients daily. Maybe I’m delusional but I actually do kind of think we can change the world together!

Let’s Hang Out!