for the sustainable, natural, and adventurous
Strong branding ensures better brand recognition, trust, and customer loyalty.
Each Brand Kit is meticulously crafted to ensure your business stands out from the crowd. It’s a lot more than just a logo or fancy graphics– it’s a foundation for your brand's identity, personality, and presence. From defining your core values to creating compelling visual elements, this process is designed to empower your business with a cohesive and strong identity that speaks directly to your target market.
The Brand Kit.
Each brand package starts by creating a strong foundation your business can continue to grow with. A plethora of additional design assets are available, during our initial free consultation we will discuss each option in detail to create a custom package for your brand.
At minimum, each brand kit includes:
Brand Strategy
Competitor Analysis
Primary Logo
Secondary Logo
Submark + Logo Mark
Font Kit
Color Palette
Mockups
Revisions
Brand Guide
Appropriate Files
Timeline: 8-12 weeks | Package starts at $4,495 and vary by project with payment plans available.
THE PROCESS:-
Each project begins by diving deep into your business’s past, present, and future. Together, we will determine who your audience is, what your business values are, and why your audience would choose you over your competitors. We will also go over design styles you’re drawn to, symbols that need to be incorporated (or avoided), and how you want your customers/clients to feel after interacting with your brand.
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Using the information from the discovery phase, I’ll continue researching and crafting a brand strategy for your business. This plan will lay the foundation for your visual identity by better defining your purpose, values, target audience (and how to connect with them), buyer journey, competitor analysis, and how to stand out in your industry. Two different creative directions will be presented for you to choose from before we move into the Brand Identity.
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Once the strategy has been approved and a direction has been agreed upon, I will create a (proposed) comprehensive brand identity. This presentation will include: primary logo, secondary logo, submark + logo mark, font kit, and color palette. I present one concept, fully built out with mockups so you can envision how the brand would be applied across different platforms and function in the real world. With each presentation there will be prompts for feedback as well as follow up calls. There are two rounds of revisions included in every package to make sure we get it right!
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Once the brand identity has been approved, I will create any of the additional assets we have agreed upon.
Common Examples Include:
- Custom Illustrations or Icons
- Patterns and/or Textures
- Social Media Direction
- Photography Direction
- Canva or Adobe Express Templates
- Business Card Design
- Packaging or Labels
- Merchandise -
Once everything has been approved and finalized, I will package all of the files in every format, color, and variation you will need. The files will be transferred into your ownership to use as you wish! Once the brand package is completed, you will have access to my hourly rate for ongoing support with your brand if desired.
Additional Assets
Custom Illustrations
Seamless Patterns
Canva or Adobe Express Templates
Merchandise
Business Card Design
Packaging & Labels
Squarespace or Shopify Web Design
Continued Creative Support
Ready to get started?
Contact Me
Frequently Asked Questions
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After a lot of discussion and research to make sure I fully understand your brand, I will present two different moodboards for you to choose from. From there, I will create one fully built out brand with all of the logos, color, fonts, and mockups so you can see what it would look like in real life and across various applications. After that, there are two rounds of included revisions to perfect it. Sometimes these are used, often times they are not.
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Each time I send anything over, there will be questions guiding you towards providing helpful feedback. Since not everyone speaks in designer terminology, these questions work to translate between us and ensure we are communicating clearly. We will have a follow up phone call before I begin the next round. Revisions are a totally normal part of the process.
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Each design element will be delivered as .JPG, .PNG, PDF, and .AI files at minimum.
You will receive all logo variations in black, white, and each brand color. -
Yes! My packages are typically billed in stages as we progress through the project, usually as four equal payments but we can adjust if needed.
A non-refundable deposit and signed contract is required before beginning any project.
I am sometimes open to trades, feel free to contact me with more details. -
Yes, definitely! If you want to go ahead and knock out packaging, new brand collateral, website, etc. Just ask!
You can view some examples here. -
I am here to help beyond the brand package! Once we have the foundation solid we can move into creating print collateral, web design, merchandise, or whatever else you may need.
It’s time to stand out.
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Brand Design
Everything you need to make sure your business looks professional, connects to your target audience, and stands out from the crowd.
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Web Design
Time to take your business online? I can help design your Squarespace or Shopify site.
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Graphic Design & Illustration
Whether it’s packaging and labels, catalogs, or brand collateral, I’ve got you covered.